End users write their own software reviews based upon their experience with the software. They cover both the good and the bad and are an excellent source of information for other shoppers of software. But it is essential to know where the reviewer’s experiences come from and what their purpose of the software they are reviewing is. Incorrect reviews can arise for many reasons, ranging from genuine joy and balanced experiences to shady motivations.
To ensure the integrity and accuracy of a review, it is important to conduct the following tests.
Identity Check – Every review will be checked for identifiers like the author’s name, job title, and email address, to confirm that it was written by a genuine person. The review will not appear in the event that the reviewer is not able to be verified. Conflict of Interest Verify if the reviewer is in any way connected with the business being reviewed or directly competing the reviewer’s review will not be published.
All reviews are subject to the same quality control and verification processes, regardless of the product or rating being evaluated. This assures that all reviews are treated equally and without bias.
Vendors should respond to any reviews – even ones with low ratings as this is an excellent opportunity to show that they respect their customers and are willing to listen. Vendors should not attempt to influence reviews by adding an obligation to not disburse in contracts with customers, since this is a violation of federal laws.